MazeMaster Webinar Conferences
2016 Videos:
MazeMaster Conference: Elements of Visual Design with Chayce Whitworth
Chayce Whitworth, one of the world's premier corn maze artists, explains the design elements that go into piece of field art for a MazePlay corn maze.
MazeMaster Conference: Listening to Marketing Gurus
Find the Wise Thought Leaders in your area and TUNE IN to become a little wiser yourself.
MazeMaster Conference: The Power of the Return Customer
Once you've put in the work to build a great location and attract lots of people to your maze with initial marketing, MAKE THE MOST OF IT by taking advantage of on-site and specific return customer marketing.
MazeMaster Conference: Advertising
In this video, we cover some best practice suggestions on using social media, show some exclusive training footage on different forms of advertising, and our MazePlay Team Members spend a few minutes discussing the different methods of advertising that work best at their farms.
Discussion: Marketing
Over 20 of our Agritourism Professional were willing to share ideas about MARKETING the corn maze. Join the discussion as some of our experienced maze owners share wisdom and our newer maze owners share fresh insights about the ever-changing market. Learn about ways to reach out to new potential customers.
Presentation: Marketing Storyboard
Setting up a clear, consistent, concise marketing plan is...well, I won't say it's EASY, but it is a whole lot easier when you can plot it out in the form of a simple story. We hope that this clip will lead to a few "Ah Ha!" moments about what you can do better and help you speak in a voice that truly matches what your target market needs to hear in a way they can understand.
2015 Videos:
Charting your Course
The first installment of our webinars. In this episode, we discuss the Why & How of Mission Statements & How to Protect you Company with Clear Principles. We teach How to Create a Company Culture of Success. (Note: When you click on the link and start the video, give it about 2-3 minutes to start up, and then you can interact with the screens, explore the chat, etc.)
Making a MazePlay Masterpiece
In this second episode, we discuss the Making a MazePlay Masterpiece - Why Design Matters and Marketing by Design. Included is an exclusive interview with Rachelle Wegele of Anderson Farms discussing several ways to use the power and emotional impact of a great design to reach out to potential customers. We discuss how to measure when you're getting the most mileage from your design.
Putting your Demographics to Work
In this, our third episode, we discuss how to gather, understand, and apply the numbers that matter. We discuss how to better know your audience/tribe so that you can plan for marketing, growth, and the future of your agritourism destination. We illustrate the significance of defining your "target market" and demonstrate several online tools you can use to measure the demographic attributes of this group. We then discuss how to reach out to new demographic niche markets over time.
Rewards Partners
We love working with such talented, dedicated agritourism professionals! To assist all of our agrientertainment destinations reach their potential and create memories in the field in 2015 and beyond, this 4th pre-paid training is built to help you get investors excited! We discuss how to present your Farm as a "Community Resource". We teach how to maximize your MazePlay Rewards Partners program.
Marketing - Part 1 of 3
Because we tend to get questions about marketing more than any other topic, we chose to create a 3-part video marketing video conference series for you! In "Marketing - Part 1", we apply Tried-and-True, Tested Marketing Principles to Agritourism, train on ways to Ensure your Marketing is based on Integrity & Care for your Customers, and lay the groundwork for Reaching out to your Customers through Multiple Ad Sources...to be continued in the next MazeMaster Video Training!
Marketing - Part 2 of 3
Part 2 of our 3-part Marketing series presents our most comprehensive list of advertising methods so you can identify ways you may not yet be reaching out to touch your potential customers. We cover, in greater detail, how to "Harvest the Low-Hanging Fruit" with Billboards, Signs, Drive-by Attractions, and Parades.
Marketing - Part 3 of 3
The final segment of our 3-part video marketing video conference focused on Radio, School Groups, and series for you! In "Marketing - Part 3", we discuss speaking with the Voice of Radio, designing an Online Marketing strategy, and some useful tips for organizing School (and other) Tour groups and School Fund Raisers.
MazePlay's Preferred Vendor List
These are great businesses that offer products that you can use for adding attractions or buying products for your agri-entertainment venue.
MAZEPLAY WEBSITE TRAINING
Watch the following video to learn how to use the owners side of MazePlay.com.
Thanks!
- The MazePlay Team